Hi guys,
Here is a survey for my Brand Management Report on Lululemon, its a yoga clothing company..just would really appreciatte if u could take time to jot down numbers like for eg 6,7,8,9 according what u think I will take it down and i need to present it on tuesday abt this survey to my entire class so Would really appreciatte if u can help me out…
PS: U dont have to know the brand..hehehe just jot down the numer how u want…thx!!
I.H. Asper School of Business
Lululemon Brand Personality Survey
Please answer the following questions about the brand Lululemon. Please rate the following on a scale from 1 to 7. 1 being not at all, 7 being very much so.
1) Sincerity
a) Down to Earth
1 2 3 4 5 6 7
b) Honest
1 2 3 4 5 6 7
c) Wholesome
1 2 3 4 5 6 7
d) Cheerful
1 2 3 4 5 6 7
2) Excitement
a) Daring
1 2 3 4 5 6 7
b) Imaginative
1 2 3 4 5 6 7
c) Up to Date
1 2 3 4 5 6 7
d) Spirited
1 2 3 4 5 6 7
3) Competence
a) Reliable
1 2 3 4 5 6 7
b) Intelligent
1 2 3 4 5 6 7
c) Successful
1 2 3 4 5 6 7
4) Sophistication
a) Upper-class
1 2 3 4 5 6 7
b) Charming
1 2 3 4 5 6 7
5) Ruggedness
a) Outdoorsy
1 2 3 4 5 6 7
b) Tough
1 2 3 4 5 6 7
Thank you for taking the time to participate in this survey. Your answers contribute greatly to our final report.
